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And there was plenty of discussion about a most untweenly obsession: how to become a millionaire. With 40 percent of users under the age of 13 and another 40 percent between 13 and 18, many of those early-aughts passions were what you might expect: The Lord of the Rings and Britney Spears were common themes one guild called “In the middle (school that is)!!!!!” described itself thusly, “Need a help line? One for homework, school, dating, sports, and other stuff as well (even parents)? Well then, this is the guild for you!” Some players swapped tips about the site’s beloved Flash games and how to make personal pages colorful and expressive.
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But with its emphasis on forums, direct messages, and friend lists, Neopets was an inherently chatty, communal place-in other words, a social network, and a massive one at that.īy 2000, Neopets was dotted with guilds-small, private groups that users could join to chat about shared interests. In the site’s early years, The Guardian dubbed it “ an online hybrid of Pokémon and Tamagotchi,” which made sense: Like its fellow ’90s sensations with similarly youthful fan bases, its central conceit was that a player would adopt and care for digital pets. Neopets, the then-fledgling digital pet website, had rapidly become a hit following its 1999 launch: Just two years later, the site was celebrating 14 million accounts by 2005, that number had climbed to 92 million.
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The one on the website Neopets, where in the heady days of 2000 trouble had broken out on the Neodaq stock exchange. Lindsey DeSilvio was 11 years old when she realized that the stock market might be rigged.